What is DD Mobile?

DD Mobile is a mobile delivery platform and service offered by Digital Deployment that will automatically optimize and transform your website’s content for enhanced consumption across nearly all popular handheld devices.

DD Mobile will “automagically” convert your existing site into a mobile version. It stays up to date, automatically.

But wait, doesn’t my Digital Deployment site already work on mobile devices?

Yes, it does. However, DD Mobile takes things a step further. On your current setup, visitors may have to pan and zoom through options and articles in order to take in all the important details of your site. DD mobile cuts that step out completely. Larger text, customized navigation tools, click-to-call buttons and similar innovations provide a mobile experience that is completely streamlined, easy on the eyes, and action-oriented.

Is DD Mobile an App?

Yes and No. While some companies develop mobile apps native to iOS or Android, we’ve opted not to pigeonhole ourselves in those worlds. Instead we’ve created an app built on HTML5 so that we can accommodate nearly all popular handheld devices. So, while you won’t find DD Mobile in your app store, your websites app can be easily downloaded to your homescreen and bookmarked for quick access just like the other apps you use everyday.

What is the difference between my website and my app?

It’s all in the presentation. When someone visits your site from a desktop machine, they’ll see the same great website that you’ve spent countless hours carefully crafting.

However, when a visitor picks up their mobile, DD Mobile automatically recognizes the device and displays the stunningly optimized version. Plus, it offers an install option which will drop the new App right onto the iPhone user’s homescreen if selected.

The one major difference between your mobile site and your main site is a special homepage called a start screen, where you can configure links to common sections like the home page, contact page, or any other pages you would like to feature. It’s a refreshingly simple way for users to begin their mobile experience.

Does DD Mobile use responsive design?

DD Mobile goes beyond conventional Responsive Web Design (RWD) to provide an app-like experience on handheld devices.

Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). 

Technically speaking, DD mobile does not use responsive web design as defined by Ethan Marcotte, meaning it does not use fluid grids, flexible images, or media queries to achieve the result. DD Mobile goes beyond these methods and instead uses dedicated stylesheets and a javascript-based app platform to provide an optimally usable environment and mastery of the mobile channel. It allows the same URLs to be used yet provides mobile-appropriate transformations of complex elements, like carousels, reordering of content regions and other modifications that further enhance the mobile experience beyond what is conventionally attainable through RWD. It even features a dedicated mobile splash page clients may customize to direct visitors to content they wish to feature.